Solar Lead Generation: Cost Benchmarks for India (2026)
Solar lead generation in India has become highly competitive. Google Ads CPCs for keywords like "solar panel installation" range from ₹18–₹65/click. Here are the industry benchmarks to measure your campaign performance.
Industry Benchmarks (India 2026)
| Channel | CPL Range | Conversion |
|---|---|---|
| Google Search Ads | ₹400–₹900 | 10–18% |
| Meta (Facebook/Instagram) | ₹150–₹400 | 5–10% |
| SolarCalculators.in Leads | ₹99–₹299 | 15–25% |
| Referrals / Word of Mouth | ₹0–₹200 | 30–50% |
The most cost-effective channel for solar leads in India is intent-based search traffic — people actively searching for solar installation. Platforms like SolarCalculators.in vendor listings deliver pre-qualified leads at significantly lower CPL than general Meta ads.