New · 2026 India edition

Local Digital Marketing for Solar Installers

Get found on Google, close on WhatsApp, win your neighbourhood and turn PM Surya Ghar into steady leads — a step-by-step playbook written only for Indian rooftop solar businesses.

  • 17 practical chapters + 90-day action plan
  • Ready-to-use Hinglish sales scripts
  • Templates, checklists & worksheets
₹99₹49980% off
That's under ₹6 per chapter

⚡ Instant access📱 Phone or laptop🔒 Secure Razorpay (UPI, cards)

Cover of the ebook Local Digital Marketing for Solar Installers
📍 Rank on Google Maps💬 WhatsApp scripts☀️ PM Surya Ghar leads
49pages
17chapters
90day action plan
₹99one-time, no subscription

Sound familiar?

You do good installations, but enquiries only come when an old customer refers someone.
A competitor down the road quotes ₹5,000 less and customers call you only to compare prices.
You tried Facebook ads or an agency, spent money, and got calls from people who were "just asking".
PM Surya Ghar brought interest, but you don't know how to turn that into your own steady flow of leads.

Most marketing advice is copied from American guides: Yelp, email newsletters, big ad budgets. This book is written for how solar is actually sold in India — on WhatsApp, in Hinglish, around DISCOM approvals and subsidy rules, against the local vendor who quotes lower.

From waiting for referrals to a steady weekly system

Without a system

  • Enquiries come only from old customers
  • Missed WhatsApp messages and slow replies
  • Price fights with every nearby vendor
  • Money spent on ads with no tracking
→

With this playbook

  • Found on Google Maps in your area
  • A 5-minute WhatsApp reply routine with scripts
  • Your own installations used as local proof
  • A budget and lead cost you can measure

What you will be able to do after reading

📍Show up on Google Maps

Set up and grow your Google Business Profile so nearby homeowners find you first.

💬Close faster on WhatsApp

Reply, follow up and handle objections with scripts that sound like a real conversation.

🏘️Own one locality at a time

Use the Roof-to-Roof Cluster Method to turn each installation into the next three enquiries.

☀️Use PM Surya Ghar to attract buyers

Turn the subsidy and eligibility check into a lead magnet, honestly and accurately.

🏢Win societies and RWAs

Pitch committees with per-flat savings and get bigger orders.

📊Know your numbers

Work out how much you can afford to pay per lead and plan a budget that pays back.

Inside the book

49 pages, 5 parts, 17 chapters, plus an appendix of templates, scripts and checklists, worksheets and a glossary.

Part 1 · Your local foundation

  1. 1
    Understanding your local solar customerWho buys, why they hesitate, and the 15–25 km radius that wins most of your business.
  2. 2
    Google Business Profile — your free shopfrontSet it up, collect reviews and rank in Maps for "solar installer near me".
  3. 3
    WhatsApp Business — where Indian customers actually talkCatalogue, quick replies and a reply-in-5-minutes routine.

Part 2 · Getting seen

  1. 4
    Facebook & Instagram — organic posts and lead adsWhat to post every week and how to run lead ads without burning money.
  2. 5
    YouTube & short videoLet customers see real installations before they call you.
  3. 6
    A simple website, calculators and Google AdsCatch the buyers who are ready to order this month.

Part 3 · Turning attention into orders

  1. 7
    The referral and review engineMake every happy customer sell for you.
  2. 8
    Lead handling — from enquiry to signed orderOne sheet, one follow-up rhythm, fewer lost leads.

Part 4 · India-specific playbooks

  1. 9
    The Roof-to-Roof Cluster MethodWin one locality at a time using your own installations as proof.
  2. 10
    Turning PM Surya Ghar into marketingThe 3 kW subsidy cliff, an eligibility-check lead magnet and ALMM compliance as a trust signal.
  3. 11
    Winning housing societies and RWAsThe committee funnel and the per-flat savings pitch.
  4. 12
    India's 12-month solar marketing calendarWhen bills hit, when to sell, when to install, and how festivals change decisions.
  5. 13
    Hinglish sales scriptsReady-to-use answers to "too costly", "will think", "neighbour got it cheaper".

Part 5 · Running it like a business

  1. 14
    Marketing mathExactly how much you can afford to pay for one lead.
  2. 15
    Being found in AI answersWhat to do now that Google's AI and assistants answer customer questions about you.
  3. 16
    Reputation traps12 mistakes that destroy installers online.
  4. 17
    Budget, metrics and a 90-day action planA week-by-week plan you can start this week.

Take a look inside

Contents page of the ebook
Contents
Introduction page of the ebook
Introduction

This book is for you if

  • You run a rooftop solar installation business, EPC firm or channel partnership
  • You are a PM Surya Ghar empanelled vendor who wants more residential leads
  • You are an electrical contractor adding solar to your services
  • You have 1 to 50 people and no big marketing budget

It is not for you if

  • You want a get-rich-quick shortcut — this is a system you follow every week
  • You are looking for utility-scale or tender marketing
  • You prefer inflated savings claims — every tactic here works better when your claims are accurate

Everything you get

The complete 49-page playbook (17 chapters)✓
Hinglish sales scripts for common objections✓
Templates, scripts and checklists appendix✓
Worksheets and a 90-day action plan✓
Read online on up to 3 of your devices✓

One playbook, 17 chapters: ₹99 ÷ 17 ≈ ₹6 per chapter

₹99₹49980% off

One-time payment. No subscription.

How you get it

  1. Pay ₹99 securelyUPI, cards, net banking or wallets through Razorpay.
  2. Start reading instantlyYou are taken straight to your copy. Your personal link is also emailed to you.
  3. Read anywhereOpen it on your phone, tablet or laptop — up to 3 devices.

Your copy is personal: every page carries your name, email and mobile number as a watermark, and the book can't be downloaded, printed or forwarded.

Frequently asked questions

What exactly do I get for ₹99?

Instant online access to the full 49-page ebook "Local Digital Marketing for Solar Installers" (2026 edition): 17 chapters, Hinglish sales scripts, templates, checklists, worksheets and a 90-day action plan.

How do I read it after paying?

You are taken straight to your copy after payment, and we also email you a personal reading link. It opens in any browser on your phone, tablet or laptop. No app needed.

Can I download the PDF?

No. The book is read online through your personal link, watermarked with your name, email and phone, and can be opened on up to 3 of your devices. This keeps the price low for everyone.

Is this written for Indian solar installers?

Yes. It is written only for India: WhatsApp selling, Hinglish conversations, DISCOM approvals, PM Surya Ghar, housing societies and local competition. It does not repeat generic American marketing advice.

I am a one-person installer. Will this help me?

Yes. The book is built around free or low-cost tools (Google Business Profile, WhatsApp Business, Facebook/Instagram and referrals) that a small team can run without an agency.

Is the payment secure?

Payments are processed by Razorpay using UPI, cards, net banking or wallets. We never see or store your card details.

Is GST included in ₹99?

Yes, ₹99 is the full price you pay.

Start getting more local solar enquiries this week

Chapters 1–3 alone take about a week to set up, and that is usually when the first online enquiries start.

₹99₹49980% off

Planning a system for a customer? Use our free solar calculator.

₹99 ₹499